What is the difference between GDPR and PIPEDA?

The touch-points in the customer journey vary depending on the stage of the journey and on the industry and business still it play a critical role in shaping the customer's journey. Each touch-point is an opportunity for a business to make a positive impression and build trust with the customer. A seamless and positive touch-point experience can...

The Personal Information Protection and Electronic Documents Act (PIPEDA) is a law in Canada that governs the collection, use, and disclosure of personal data in the private sector. It establishes rules for obtaining consent, provides individuals with the right to access their personal information, and requires organizations to have appropriate...

Data visualization is the process of representing data in a graphical or pictorial format, such as charts, graphs, or maps. The goal of data visualization is to communicate information clearly and effectively to users through the use of visual elements, such as points, lines, and bars. It is a key tool in data analysis and decision making, as it...

A sales funnel is a marketing model that describes the journey a customer goes through from discovering a product or service to making a purchase. It is not a one-time process and it's a continuous cycle that can be used to improve the customer experience and increase conversions. The funnel is often divided into several stages, including:

When capturing customer data, it's important to gather information that is relevant to your business and will help you better understand and serve your customers.